Its existing marketing system was unreliable and time-consuming to operate, so Currys turned to Adobe Experience Cloud solutions - including Adobe Advertising Cloud, Adobe Campaign, Adobe Commerce, Adobe Experience Manager, and applications powered by Adobe Experience Platform - to transform the user experience with dynamic content tailored to customers.Įngagement for welcome journeys has since tripled, and within a two-year period, the company increased customer relationship management revenue by 167 percent year over year. With £12 billion in sales and explosive growth in digital revenue, Currys needed an efficient way to streamline online shopping for its customers as it moved away from being a traditional retailer.

But the online buying experience hasn’t always been streamlined for the British retailer. The Currys online experience is firmly centered on customers, an approach that explains the company’s success and resilience during the global pandemic. The Advocate: Currys (nominated by Merkle UK) We are proud to recognize the following individuals, companies, and teams for their achievements and their innovative use of Adobe Experience Cloud technologies. This year’s Adobe Experience Maker Awards featured 13 global categories. We brought their best breakthroughs to the big stage during the 2022 Adobe Experience Maker Awards virtual galas on June 22 and 23, where we showcased the accomplishments of our finalists and revealed the winners - those who are delivering the boldest customer experience transformations and helping make the digital economy truly personal. Behold the bold - announcing the 2022 Adobe Experience Maker Awards winnersīrands and businesses around the world are reimagining customer experiences using Adobe solutions.

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